I'm also wondering why Viovio received the top award here. I have started to make a book several times and been thwarted with confusing directions every time. The site is not clear and is cluttered with extraneous info that does not seem to lead the user easily through making a book. I was also surprised at the temerity of them selling templates made by their clients. The clients who entered contests got up to $150 for their design and without offering royalties. This is to my mind is an unfortunate and cheap way to get designs for almost nothing-- and without having to hire staff members. The TopTen review was impressive and that combined with the fact that the book can be posted online I was initially sold on Viovio. However, given the confusing nature of the site combined with the template issue, I will take my business elsewhere. Back to the drawing board.